One word: Speed

We needed to visually capture speed while racing against a tight three-week deadline to produce two :30 television commercials—from design concepts to final delivery. It felt like a sprint just to keep up!

The Solution

To meet this challenge, we assembled a crack team of two 2D animators, two 3D animators, and a Flame artist. We worked in perfect harmony (or chaos, depending on the day) to deliver both spots on time.

The Process

Created 2D particle animations in the foreground and background using Particular and Plexus, adding a sense of dynamism.

Seamlessly incorporated 3D packaging into 2D scenes, along with text integration.

Designed a custom rotating speedometer driven by expressions, because who doesn’t want to measure their speed with style?

The Process

Employed intricate tracking in every scene to amplify the story of speed.

We tracked a grid onto every floor plan, added speedometers, motion flourishes, and even an automated stopwatch—because if it isn’t timed, did it even happen?

The final result was two high-energy commercials that not only showcased Sensodyne Rapid Relief but also made viewers feel the rush of speed. Proof that sometimes, the need for speed can lead to some pretty exciting results—like racing to grab a toothbrush after watching!