The Problem

Bank of America wanted to create engaging video content for their Better Money Habits website, aiming to deliver unbiased financial advice for everyone—from high schoolers trying to figure out budgeting to retirees looking for investment tips. Talk about a tall order!

I was tasked with defining the visual style for the animations and illustrations. This wasn’t just about creating cool graphics; it had to be implemented across over 3 hours of video content and influence the aesthetic of the website, bank branches, and ATM screens. I spearheaded the illustration and animation style while leading a team of 12 designers through the entire process—from storyboards to final delivery. We churned out 54 videos and counting, because who says money management can’t be fun?

The Process

Visual Style Development: I crafted a cohesive illustration and animation style that would resonate with a diverse audience.

Team Collaboration: I led a talented team of designers to bring the scripts to life, guiding them through storyboarding, illustration, and animation.

Audio Recording and Mixing: We ensured that the final product was polished, combining our visuals with engaging audio to enhance the learning experience.

The result? A treasure trove of 54 videos that make financial advice accessible and engaging for everyone. We proved that when it comes to money habits, a little creativity goes a long way—just like a well-balanced budget!