The Problem

Samsung wanted a Christmas commercial for the Galaxy Z Flip that showcased its photo features without feeling like a holiday card nobody wants to see. Because let’s be honest, no one wants to relive those awkward family gatherings through a tech ad!

The Solution

I jumped in to create some festive magic. I designed 3D emojis that floated through the air as guests reacted to the photos taken on the Galaxy Z Flip. The animated photo UI popped into the scene, making the party feel like a social media wonderland—because who doesn’t want a thumbs-up hovering over their holiday punch?

The Process

Concept Development: I collaborated with the creative team to visualize how to make a holiday party look exciting—without resorting to eggnog-fueled karaoke.

3D Emoji Creation: I crafted fun, 3D emojis from the original 2D Samsung library, that floated around, capturing the playful holiday spirit. Who wouldn’t want a giant heart emoji cheering them on?

Animating the UI and Tracking Elements: I created the floating photo UI and tracked it into the footage, ensuring it felt like part of the party—because nobody likes an awkward guest!

Finalizing the Commercial: I polished the animations with the editing team, making sure everything flowed smoothly. We wanted viewers to feel like they were at the party, not just watching from the couch.

In the end, I delivered a vibrant commercial that highlighted the Galaxy Z Flip’s features while capturing the joy of the season—because if you can’t have a little tech magic at Christmas, what’s the point?