Otrivin
Art Direction • Motion Graphics • Compositing
TVC
The Problem
Otrivin wanted to spice up their allergy relief nasal spray commercials with a more engaging demo. The creative direction involved making it look like a 3D light mapping on a person’s face. The dilemma? Do we project the animation in 3D or recreate it all in post? It was a real nasal conundrum!
The Solution
We opted for post-production to map the man’s face, allowing us to easily alter the animation for various nasal products by changing colors and areas of focus. Flexibility is key—especially when dealing with allergies!
The Process
Face Tracking: We kicked things off by tracking the man’s face in After Effects, laying the groundwork for our lightmapping magic.
3D Model Integration: Next, we attached a modified 3D face model using Element 3D, setting the stage for a visually stunning transformation.
Particle Lights Creation: We created 2D particle lights with Trapcode Particular and meshed them using Plexus, mapping them onto the 3D model to achieve that eye-catching 3D lightmap effect. Because who wouldn’t want their face to shine like a star—especially when it comes to nasal relief?
The final result was a captivating demo that not only highlighted Otrivin’s benefits but also made viewers do a double-take. It turns out a little light mapping can go a long way—especially when you want to make allergies a little less boring!